Should you hire a separate website designer and developer?

This is going to be a strange post to write because, for the most part, I’ll be advising and recommending against what I, myself, do.

But, before I get ahead of myself …

 

What is the difference between the two?

A website designer works on the concept look of a website. His/her end product can only be used to help you decide on the look and feel of your website. This is usually either in the form of an image, using software like Photoshop or Illustrator, or even as a protoype, using online tools like InVision or Sketch.

What the website designer produces can then be used by the website developer who uses that work as a reference for coding the website. The end product of the website developer is what then becomes the usable and viewable website.

In other words, the website designer draws the plans to your specifications, as the client, and the website developer builds based on those plans.

Knowing that …

 

Can the two be one person?

For the most part, no. That’s like asking if an architect or draftsman can build a house just because they draw up the plans. It is difficult to specialise in so many different areas and still be competent in all.

When it comes to comparing website design and development, you’re looking at two vastly differing professions. One is strictly creative and the other involves dealing with logic and problem solving.

I see many graphic design students come out of college thinking web development is only knowing some HTML and CSS. That’s not the case. With the long list of different programming languages, libraries and frameworks out there, it takes years of study, practice and hair-pulling to master all of that.

 

So, that’s it then?

Not exactly. Like I said before, “for the most part” the two cannot be catered for by the one person.

So, why do I do it and why do I believe I can?

I’ve been working in Graphic Design for the past 12 years and in programming and web development for the past 15 years. I’ve used over 11 programming languages, not including the extra frameworks / libraries and I am continually learning.

Don’t get me wrong; it isn’t like I will take on just any project and hope for the best. There are many cases where I will hand parts of a project over to people who are more specialised and more competent than me.

 

In Conclusion

The original question is to the client, who should you hire? My response would be to do your research. How many experience does this person have in both fields? Are they a good designer? Are they a good developer?

Don’t be bullied into hiring a jack-of-all-trades. Any designer or developer who isn’t willing to give you time for a peace of mind should not be trusted. Always always ask to take time to consider your options. A professional who is confident with their skills will be more than glad to give you time to see more proof of their competence.

Happy Hiring!

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Hiring More than Just Good Looking Paint

Ten years ago, when I was still studying at university, I worked as a labourer with a Painter at a construction site. Prior to that, if anyone had mentioned painting, I’d only think of the end result. You can paint a wall this colour with that pattern using this sort of brush. That’s it. However, there was so much more that went into planning and preparation that I had taken for granted; there were so many elements that could affect the end result. For example, what material is the paint going to be applied on, how will the light entering the room affect the choices put forth by the client, what alternatives need to be looked at, how rough / smooth is the current wall, how many undercoats are required, what paint colour to choose knowing that it will change as it dries, and what are the current trends? What is going to make a visitor look twice before passing on from that room?

In the same vein, when you hire a graphic designer you’re not just picking a colour or pattern on a wall and you’re not just getting good ideas. Anyone can come up with good ideas. In the game design world, you’ll often hear game designers say “ideas are a dime a dozen”. Good ideas are everywhere. Knowing which ideas best suit a scenario and how to implement those good ideas is the key.

Here’s a list of some of the benefits of hiring a good graphic designer:

A good graphic designer
listens to you

A good graphic designer
understands what you need even when you find it hard to word your thoughts

A good graphic designer
cares about who you are and what you do so that their designs truly resemble YOU

A good graphic designer
studies your competition and finds ways to make you stand out

A good graphic designer
tests your design on all the products you want to use it on

A good graphic designer
even tests your design in different environments and on various mediums to allow for future possibilities

A good graphic designer
is willing to go the extra mile to make the process easier for you

A good graphic designer
finds what will make your customers look twice before even considering anywhere else, and then takes it up an extra notch

A good graphic designer
stands by his / her designs because what they do matters to them.

So, a little more than just picking good looking paint.

If you’re looking for a good graphic designer, get in contact with the team at 1VINE.

Ways to contact us:
Email: contact@1vinedesign.com.au
Phone: 0426 238 272
Website: 1vinedesign.com.au